Research first, proportionate to the stakes. For a marketing site that may be a competitor review and an analytics read. For a product used daily by staff or customers it means interviews, task analysis and usability testing on a prototype. Designing an interface without knowing who uses it and why is decoration, not design.

Yes, and it is often the better investment. We audit the current interface against usability heuristics and your analytics, find the specific points where users hesitate or drop out, and fix those first. Incremental fixes ship sooner and carry far less risk than a big-bang relaunch.

Either. We deliver developer-ready files with specifications and assets if you have an in-house team, or we implement the front end ourselves. If you use your own team we stay available during the build to answer questions, because that is where most design intent gets quietly lost.

A design system, delivered in Figma, with components, tokens, states, spacing and typography rules documented. One-off screens look fine in a presentation and fall apart the first time someone adds a feature you did not anticipate.

Yes. We design and build to WCAG 2.1 AA: colour contrast, keyboard navigation, focus states, semantic structure and screen-reader labelling. Beyond being a legal requirement in many markets, it is simply a larger addressable audience.